Frédéric Malle's Perfumes are Put on Display in This Majestic Store

This perfume boutique was designed by 'Jacob + Macfarlane' for the fragrance expert Frédéric Malle.

In creating the idea behind the boutique, the designers discussed with Frédéric Malle various ideas about perfumes, books, illusions and infinity. The end result is a space that features expansive shelf-like creations that take up the entire store. Mirrored walls and ceilings provide an illusory effect on the space, making it appear as though it goes on forever. The space features perfumes by Frédéric Malle on its shelves and provides a highly unique experience for those who visit it.

This luxury perfume boutique works to provide customers with an actual experience rather than having them purchase the items from banal store displays -- improving brand perception and likely increasing sales in the process.