Jo loves' 'Fragrance Paintbrush' Introduces a New Way to Apply Scent
Laura McQuarrie — September 14, 2017 — Fashion
References: joloves & refinery29
Jo Loves recently introduced its 'Fragrance Paintbrush,' which introduces a novel way for consumers to apply scents like Pomelo or White Rose & Lemon Leaves to the skin.
The fragrance product itself takes the form of a gel, which is dispensed using click-pen packaging—when the base of the pen is clicked, it releases a fragrant gel that is said to dry in seconds on the skin, leaving it beautifully scented. As such, the wearer has much more control over the areas of the body that are to be scented, as well as how much. The inventive and easy-to-use packaging boasts appeal to those who are both well-versed or new to the world of personal fragrances.
As an alternative to purchasing liquid perfume products by the bottle, many consumers are favoring scents that can be applied with wipes, roll-on applicators or brushes.
The fragrance product itself takes the form of a gel, which is dispensed using click-pen packaging—when the base of the pen is clicked, it releases a fragrant gel that is said to dry in seconds on the skin, leaving it beautifully scented. As such, the wearer has much more control over the areas of the body that are to be scented, as well as how much. The inventive and easy-to-use packaging boasts appeal to those who are both well-versed or new to the world of personal fragrances.
As an alternative to purchasing liquid perfume products by the bottle, many consumers are favoring scents that can be applied with wipes, roll-on applicators or brushes.
Trend Themes
1. Click-pen Packaging - The innovative click-pen packaging of fragrant paintbrush cosmetics allows for controlled and precise application of scents, presenting an opportunity for brands to create unique and customizable fragrance experiences.
2. Gel-based Fragrance - The introduction of gel-based fragrances in the form of fragrance paintbrushes provides a convenient and quick-drying alternative to traditional liquid perfumes, presenting an opportunity for brands to tap into the growing demand for on-the-go fragrance solutions.
3. Alternative Scent Application Methods - The rising popularity of scents applied through wipes, roll-on applicators, and brushes indicates a shift in consumer preferences, opening up opportunities for brands to develop innovative and convenient ways to deliver fragrance experiences.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage click-pen packaging and gel-based fragrances to revolutionize the way consumers apply and experience scents, creating disruptive innovation opportunities within the fragrance market.
2. Personal Care - The personal care industry can explore alternative scent application methods like fragrance paintbrushes to offer consumers a more versatile and customizable approach to fragrance, driving product innovation and differentiation.
3. Packaging - The packaging industry has an opportunity to design and produce innovative click-pen packaging solutions for fragrance paintbrushes, catering to the demand for convenient and precise scent application methods.
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