Jo loves' 'Fragrance Paintbrush' Introduces a New Way to Apply Scent

 - Sep 14, 2017
References: joloves & refinery29
Jo Loves recently introduced its 'Fragrance Paintbrush,' which introduces a novel way for consumers to apply scents like Pomelo or White Rose & Lemon Leaves to the skin.

The fragrance product itself takes the form of a gel, which is dispensed using click-pen packaging—when the base of the pen is clicked, it releases a fragrant gel that is said to dry in seconds on the skin, leaving it beautifully scented. As such, the wearer has much more control over the areas of the body that are to be scented, as well as how much. The inventive and easy-to-use packaging boasts appeal to those who are both well-versed or new to the world of personal fragrances.

As an alternative to purchasing liquid perfume products by the bottle, many consumers are favoring scents that can be applied with wipes, roll-on applicators or brushes.