The Fortnite Rift Tour introduces a new in-game concert series featuring Ariana Grande and the show will air five different times so that fans can experience a unique way to see their favorite artist. The event has appeal well beyond the usual community of gamers, since fans of the artist will be drawn into the magical world and enticed by the prospect of purchasing skins, bling and other accessories via the in-game shop.
Previously, Fortnite has collaborated with other artists and it has succeeded in bringing in millions of fans for musical events. At a time when many musicians are still relying on online gigs, this concert series offers a look at the future of entertainment with avatars and fantastical virtual settings.
Key Themes Behind This Trend
- Virtual Concerts
- The rise of virtual concerts presents opportunities for musicians and event organizers to engage with wider audiences beyond traditional live performance spaces.
- In-game Purchases
- The introduction of in-game purchases during concerts creates new revenue streams for musicians and gaming companies alike, while offering fans a novel way to engage with their favorite artists.
- Avatar-based Entertainment
- The use of avatars in virtual concerts offers new possibilities for creating unique and immersive experiences that blur the line between reality and fantasy.
Where This Applies
- Gaming
- Collaborations between game developers and musicians present opportunities for new, hybrid forms of entertainment that attract fans across multiple mediums.
- Music
- Virtual concerts open up new avenues for musicians to reach wider audiences across the world while experimenting with innovative new ways to stage performances.
- E-commerce
- In-game purchases offer new opportunities for e-commerce companies, who can use virtual concerts to create new, innovative shopping experiences that go beyond traditional brick-and-mortar stores.
