American automaker Ford has gone ahead and released an innovative new VR app that is designed to help consumers and auto enthusiasts at large to get a new perspective on the company's products and projects.
The FordVR app, available for free download on both the iOS and Android mobile platforms, takes a story-telling format to convey to users how Ford consistently manages to excel in competitive race car events, taking Ford fans behind the scenes in an engaging manner. The app was developed as part of a collaboration with Tool of North America, which specializes in virtual reality applications.
This VR app's content can be viewed both with and without a VR headset, making this an inclusive and immersive app that combines the impact of multimedia with the unbeatable immersion of virtual reality.
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