For today's online-first shopping environment, New Balance unveiled its newest footwear flagship, which exists as its very first digital flagship store. The new site supports an enhanced customer experience with large imagery, editorial-style layouts and technical advancements to support seamless shopping experiences.
On the digital flagship, shoppers will find the brand-new Running Shoe Finder, which was intentionally crafted to provide the level of in-store guidance consumers are used to getting in person. With personalization in mind, the shoe finder asks five simple questions so that people can be matched with footwear that matches their running style, environment, and comfort preferences.
As events, pop-ups and product drops move online, consumers are looking for shopping experiences that help them interact with brands as they would in the real world.
Image Credit: New Balance