The 'Cravings' Dining Experience Caters to Pregnant Women
Laura McQuarrie — March 20, 2019 — Marketing
References: opentable & prexamples
Pregnancy cravings can range from sensible to bizarre and 'Cravings: The World’s First Mums-to-Be Lunch' aims to support expectant mothers with a unique kind of dining experience. For Mother's Day, OpenTable is teaming up with Jim’s Café in East London to offer up some of the most sought-after and outrageous pregnancy food cravings.
On the limited-edition menu at Cravings is The Full Meghan, a combination of fries, grated pasteurized cheese and chocolate sauce, all served on a single plate that pays tribute to the reported cravings of the pregnant Duchess of Sussex, Meghan Markle. Some of the other offbeat options on the Mother's Day menu include gherkin ice cream, Nutella and ricotta on sourdough and chilli chocolate scones that can be topped with charcoal shavings.
On the limited-edition menu at Cravings is The Full Meghan, a combination of fries, grated pasteurized cheese and chocolate sauce, all served on a single plate that pays tribute to the reported cravings of the pregnant Duchess of Sussex, Meghan Markle. Some of the other offbeat options on the Mother's Day menu include gherkin ice cream, Nutella and ricotta on sourdough and chilli chocolate scones that can be topped with charcoal shavings.
Trend Themes
1. Unique Dining Experiences for Pregnant Women - Opportunities for food industry to create unique dining experiences tailored to the cravings of pregnant women.
2. Unconventional Food Pairings - Opportunities for food industry to experiment with unconventional food pairings to cater to the unique cravings of pregnant women.
3. Limited-edition Menu Offerings - Opportunities for food industry to create limited-edition menu items that cater to the unique and evolving cravings of pregnant women.
Industry Implications
1. Food Industry - The food industry can cater to the unique cravings of pregnant women by creating specialized menus and partnering with restaurants to offer unique dining experiences.
2. Hospitality Industry - The hospitality industry can create specialized packages and services tailored to the needs of expectant mothers, including unique dining experiences.
3. Marketing Industry - The marketing industry can create targeted campaigns that cater to expectant mothers and their unique cravings, including limited-edition food and beverage offerings.
2.4
Score
Popularity
Activity
Freshness
