These Potato Chips Reveal Playful Food Puns to Attract Consumers

 - Nov 10, 2015
References: & lovelypackage
A United Kingdom-based designer from 'Studio -- JQ' created these clever chip bags, which are all labeled with food puns. This concept project was created to allow the designer's mind to stay focused, alert and creative.

The bags are made with simplified packages of white bags containing a single swivel of color down the front. All of the bags are then labeled based on their flavor, which incorporates a play on words, phrases or popular quotes. For example, a few of the bag flavors include 'Salt It Out,' 'You Got Beef' and 'King of Roast.' One of the most clever bags is called 'The Cheesy Onion,' which is a play on the media publication called 'The Onion.'

This artist created these bags as a way to maintain curiosity, creativity and sharpness. While the bags are only a concept design, it shows one artist's true dedication to their practice.