SendEAT is a food delivery business that sets itself apart by focusing on the fact that consumers love to watch their meals being delivered to them in-real time. As such, this standout feature of the food delivery service became a key part of its visual identity.
The online food delivery company for the Portuguese market makes it possible for customers to see their orders moving on an online map, creating comfort by depicting exactly where an item is on its journey.
Although motifs like utensils, bowls and plates are commonly used in food delivery service branding, Volta Brand Shaping Studio designed a vibrant look for SendEAT that takes inspiration from city maps and routes of travel.
Key Themes Behind This Trend
- Real-time Tracking
- Disruptive innovation opportunity: Develop delivery services that offer real-time tracking to provide transparency and enhance customer satisfaction.
- Journey Visualization
- Disruptive innovation opportunity: Create delivery services that enable customers to visually track their orders on an online map, adding an element of excitement and engagement to the delivery experience.
- Unique Visual Identity
- Disruptive innovation opportunity: Design food delivery brands with unconventional visual identities, inspired by nontraditional elements such as city maps and routes, to stand out in a crowded market.
Where This Applies
- Food Delivery
- Disruptive innovation opportunity: Integrate real-time tracking and interactive order visualization into the food delivery industry to elevate the customer experience and differentiate from competitors.
- E-commerce
- Disruptive innovation opportunity: Apply real-time tracking and visual journey features to e-commerce platforms, allowing customers to track their product deliveries in a more engaging and transparent way.
- Branding and Design
- Disruptive innovation opportunity: Explore unique visual identities for businesses in the branding and design industry, drawing inspiration from unconventional elements like city maps to create memorable and distinctive brand experiences.
