Deceptively Creased Carpets

Folded Tones by Enoch Liew Embraces Optical Illusions

Folded Tones by Enoch Liew, an industrial designer based in Adelaide, Australia, is a carpet that looks deceptively creased. Creating an immense amount of dimension, it adheres to an illusory aesthetic that can be appreciated by many. In fact, it came first in the 2013 DIA/NAG Rug Design Competition and won Gold in the Design Institute of Australia (DIA) SA Awards 2013.

Available in three different color palettes, Folded Tones by Enoch Liew is much different when a person lies down on it. As written by its manufacturer, Terrace Floors, "This lead to the use of simple repetitive lines that can be enjoyed as an abstract pattern up close, allowing for a varied experience from different distances." Quite clever and creative.

Optical Illusion Carpets
Creating carpets with illusory aesthetics that add immense dimension and competitive advantage to the interior designs.
Abstract Patterned Carpets
Designing carpets with simple, repetitive lines that can be appreciated as an abstract pattern up close, giving varied experiences at different distances.
Dimensional Carpets
Manufacturing carpets with deceptively creased appearance that blurs the lines between 2D and 3D design, offering customers a unique visual experience.

Who This Affects Most

Interior Design
Offering a new type of product with an illusory aesthetic that can enhance the overall design and visual appeal of the indoor space.
Flooring and Carpets
Revolutionizing the traditional carpet industry by introducing dimensional and abstract patterned carpets to meet the evolving taste of customers.
Industrial Design
Exploring new frontiers of product design by harnessing the power of optical illusions to create dimensional and abstract patterned products that stand out from the rest.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 39%
Freshness 8%