Industrial Foam Furniture

The Design of 'Softie Wanted' Celebrates Foam Fabrication

Mandy Roos and Victoria Ledig came together to create a series of foam fabrications for Form&Seek that celebrate a mutual love of "the beautiful, the ugly and the awkward." The result of the collaboration is a quirky furniture collection called 'Softie Wanted' that makes use of industrial foam as the star material.

The pieces give a new meaning to the protective foam materials that are typically used to support other objects, but in a much more artful way. The lounge furniture collection also speaks to a growing consumer desire to upcycle and reurpose unconventional materials for use as furnishings and other decor items within the home.

The striking Softie Wanted collection was exhibited at this year's Ventura Lambrate.

Upcycled Industrial Materials
Exploration of alternative, upcycled materials to create unique, sustainable furniture designs.
Artful Foam Fabrication
Innovative use of industrial foam as a main material to create aesthetically pleasing furniture designs.
Quirky Furniture Collection
Consumers' growing desire for unique, playful furniture designs that add character to living spaces.

Sectors Adopting This

Furniture
Opportunities for furniture retailers to incorporate unconventional, upcycled materials and innovative design into their product offerings.
Sustainability
Potential for foam manufacturing companies to capitalize on the growing trend of sustainable, eco-friendly materials used in furniture design.
Art and Design
Influence of non-traditional materials on contemporary art and design, calling for increased collaboration between artists and material manufacturers.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 81%
Freshness 8%