Jason Ju Designs the Sundae Modular Lounge for DesignByThem
Amy Duong — June 17, 2025 — Art & Design
References: designbythem
Australian designer Jason Ju works with DesignByThem on the Sundae Modular Lounge seating system which is comprised of rounded marshmallow-like components. It boasts a bulbous design and applies to the adaptable seating range made up of its own modules. The system is crafted from commercial-grade materials with its high-resilience foam and the FSC-certified plywood -- both of these ensure that the seating would be suitable for contract environments as well.
It comes in a selection of four preset configurations. Ju talks about the chair's design concept, noting "Sundae was all about designing comfort into the aesthetic, to create a range that immediately comes across as welcoming and calming but built internally to withstand both commercial spaces as well as living rooms."
Image Credit: Jason Ju
It comes in a selection of four preset configurations. Ju talks about the chair's design concept, noting "Sundae was all about designing comfort into the aesthetic, to create a range that immediately comes across as welcoming and calming but built internally to withstand both commercial spaces as well as living rooms."
Image Credit: Jason Ju
Trend Themes
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Modular Seating Systems — Modular seating systems offer versatile and customizable solutions that can adapt to various spaces and user preferences, transforming the design landscape for contract environments.
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Bulbous Design Aesthetics — Bulbous design introduces a playful and welcoming aesthetic that challenges traditional furniture styles, creating opportunities in settings that prioritize comfort and visual appeal.
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Sustainable Furniture Materials — The integration of commercial-grade, sustainable materials like FSC-certified plywood in furniture design underscores a growing emphasis on eco-friendly production, impacting consumer preferences and industry standards.
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Multi-purpose Lounge Furniture — By designing furniture that seamlessly fits both commercial and residential spaces, companies can blur the line between home and workspace, appealing to modern lifestyle demands.
Industry Implications
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Commercial Furniture — The commercial furniture industry can leverage adaptable and robust design features to cater to evolving business environments needing both durability and adaptability.
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Interior Design — The interior design industry stands to gain from incorporating bulbous and modular aesthetics, catering to clients seeking innovative and comforting spatial experiences.
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Sustainable Manufacturing — Sustainable manufacturing processes are becoming crucial as industries adopt eco-friendly materials and practices, aligning product offerings with consumer demands for environmental responsibility.
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