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FNK Cayla's 'Contrastes' is a Study in Juxtaposition

 - Aug 9, 2009   Updated: Jul 7 2011
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FNK Cayla's 'Contrastes' captures three scenes, each with its own smile-inducing juxtaposition of opposites. The first one features a businessman who is also a janitor. The delicate balance of his teacup and saucer atop the janitor's cart is priceless--but not as priceless as the next montage, which features a fur-wearing bespectacled female toting an automatic weapon.

Click through the gallery above to see more images from FNK Cayla's 'Contrastes.'

Implications - A business that employs juxtaposition or irony in its marketing strategies is likely to attract large numbers of consumers. In doing so, a business will be portraying itself as humorous and approachable; two qualities in which a wide range of clients will be very comfortable and willing to invest.