FNK Cayla's 'Contrastes' captures three scenes, each with its own smile-inducing juxtaposition of opposites. The first one features a businessman who is also a janitor. The delicate balance of his teacup and saucer atop the janitor's cart is priceless--but not as priceless as the next montage, which features a fur-wearing bespectacled female toting an automatic weapon.
Click through the gallery above to see more images from FNK Cayla's 'Contrastes.'
Implications - A business that employs juxtaposition or irony in its marketing strategies is likely to attract large numbers of consumers. In doing so, a business will be portraying itself as humorous and approachable; two qualities in which a wide range of clients will be very comfortable and willing to invest.
Key Themes Behind This Trend
- Juxtaposition Marketing
- Businesses can use the power of contrast and irony in their marketing strategies to attract a large consumer base.
- Humorous Branding
- Brands that portray themselves as humorous and approachable are more likely to attract a wide range of clients.
- Consumer Comfort
- Businesses that establish a sense of comfort and familiarity with their clients have a higher chance of retaining their investments.
Where This Applies
- Advertising
- The advertising industry can incorporate juxtaposition and humor into campaigns to effectively market products and services.
- Fashion
- Fashion brands can leverage irony and contrast to create unique and memorable brand identities.
- Hospitality
- Hotels, restaurants, and other hospitality businesses can utilize humor and comfort to enhance the customer experience and attract more patrons.
