Gufram has unveiled Flowie®, the latest result of their collaboration with the Dutch-German art and design team, Supertoys Supertoys. Flowie® is a plush polyurethane seat designed for indoor and outdoor environments, and finished with Guflac® Ultra. The design, which resembles a hybrid of a flower and a cloud, is available in three pastel shades: Sweet Pink, Sunny Peach, and Smooth Pearl.
Described by its designers as a “companion object,” Flowie® is a versatile home furnishing that integrates seamlessly into any decor style. It can stand alone or be collected in various soft and delicate hues, appealing to lovers of pastel tones.
Flowie® serves as “a gentle reminder to take a break, to occasionally gaze at the clouds, tracing familiar shapes while embracing the idea that deep down, we are all magical, we are all dreamers," according to a statement from the brand.
Image Credit: Gufram, <a rel='nofollow' href='https://hypebeast.com/2024/6/gufram-flowie-supertoys-supertoys-sweet-pink-sunny-peach-smooth-pearl-2024-salone-del-mobile-info'>hypebeast</a>, <a rel='nofollow' href='https://shop.mohd.it/en/flowie-pouf.html#product-info-description-extended-anchor'>shop.mohd.it</a>
Why This Trend Is Growing
- Pastel-palette Furniture
- Furniture pieces featuring soft pastel shades enhance tranquil and aesthetically pleasing interior design environments.
- Hybrid-nature Designs
- Designs that blend natural elements like flowers and clouds create unique, whimsical furniture pieces.
- Multi-function Seating
- Seating options that serve both indoor and outdoor purposes offer versatility and increased utility for users.
Industries Being Reshaped
- Home Furnishings
- Innovative home furnishing products like Flowie® bring fresh, adaptable design elements to modern living spaces.
- Outdoor Furniture
- Outdoor furniture benefiting from resilient materials such as Guflac® Ultra integrates stylish comfort into garden and patio settings.
- Artistic Design Collaboration
- Collaborations between art and design teams elevate furniture design through creative and avant-garde aesthetics.
