The Duna Couscous and Flour Bags are Inspired by the Sahara

 - Sep 4, 2016
References: packagingoftheworld
Designed by the Allegorie Agency, this Duna Couscous and Flour Bags branding draws inspiration from the Sahara dessert to show the freshness of the product within. The Duna brand is location in the Algerian Sahara and subsequently has strong ties to the location. As such, the design behind the branding takes this into consideration to create a package that's inherently vibrant and that stands out on the shelf.

Many consumers are becoming more discerning when it comes to purchasing even simple everyday products. Thus, the Duna Couscous and Flour Bag branding helps to support this new kind of consumer mindset that is focused on product quality, but also how it is branded in relation to their personal style preferences.