Tarkett’s Nw Designs are Informed by a Popular Art Movement
Kalina N — December 27, 2019 — Art & Design
References: lexmarkcarpet & design-milk
nowHAUS is the latest stylish flooring collection by sustainable manufacturer Tarkett. The aesthetic of the new designs relies on geometry and the elements are presented in muted colors. The compositions are designed, with the principles of the Bauhaus movement in mind. Thus, nowHAUS is not an ordinary flooring collection. It is, in fact, in reference to the teachings of the school, which celebrated its 100th anniversary in 2019.
Tarkett offers the nowHAUS flooring collection in its “tufted broadloom and Axminster carpet patterns, and high-definition digitally printed LVT.” The motifs are subtle, presented in a subdued palette that allows for the Bauhaus-inspired flooring to be seamlessly integrated into the interior of the home.
Image Credit: Design Milk
Tarkett offers the nowHAUS flooring collection in its “tufted broadloom and Axminster carpet patterns, and high-definition digitally printed LVT.” The motifs are subtle, presented in a subdued palette that allows for the Bauhaus-inspired flooring to be seamlessly integrated into the interior of the home.
Image Credit: Design Milk
Trend Themes
1. Bauhaus-inspired Design - Opportunity for sustainable manufacturers to expand into furniture and home decor products utilizing Bauhaus design principles.
2. Digitally Printed Flooring - Opportunity for the flooring industry to incorporate high-definition digital printing technology for custom and intricate designs.
3. Geometry-based Aesthetics - Opportunity for the fashion industry to experiment with the use of geometry in fabric design, producing bold and eye-catching prints.
Industry Implications
1. Flooring Industry - Manufacturers in the flooring industry should consider incorporating subtle and geometric designs in their collections to offer customers a trendy and stylish option.
2. Sustainable Manufacturing Industry - Designers and manufacturers in the sustainable industry should use the principles of the Bauhaus design movement to design products that are functional, aesthetic and sustainable.
3. Home Decor Industry - Home decor companies looking to expand their collection should consider incorporating the Bauhaus-inspired flooring design principles into their products, such as curtains, cushions, and wall art.
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