The ‘Cloud' Uses Magnets To Let You Enjoy Weightless Lounging

 - Apr 14, 2009   Updated: May 16 2011
References: yankodesign & kootouch.blogspot
The aptly titled Cloud is a magnetic floating sofa concept that is designed for ultra comfort and relaxation. Oh, and it looks freaking cool!

According to designer D.K. Wei, "the soft floating upper part is supported by the magnetic force generated by the bottom base."

The Cloud received honorable mention in the RELAX furniture design contest by the fantastic folks at Yanko Design.

Implications - This trend shows how many consumers feel as if they cannot relax on earth, but have to be transported into an alternate universe where the stressors of everyday life do not affect them to the same extent. Brands that wish to emphasize relaxation can use advertising, language a visual aesthetics in order to concoct a product or service that is out of this world.