Illusory Floating Sofa Designs

The 2022 LAGO Air Soft Sofa is Made with Certified Goose Down

The 2022 LAGO Air Soft Sofa is set to be showcased at Milan Design Week 2022 as an illusory furniture style created with comfort and fashion in mind. The sofa is the design work of Daniele Lago and features an aluminum frame that gives the furniture piece the illusion of floating above the floor. The freestanding backrests on the sofa allow the sitter to create their own orientation, while the patented hook-and-release bracket mechanism allows for a secure design.

The 2022 LAGO Air Soft Sofa is filled with certified goose down for comfort and durability, which gives it just the right amount of puffiness and loft. The sofa goes in a decidedly minimalist design direction as brands start to prioritize fashionable aesthetics in the living room once again.

Image Credit: LAGO

Illusory Furniture
There is an opportunity for designers to create furniture pieces that appear to defy gravity or have other playful illusions to add an artistic edge to the living room.
Certified Comfort
Certified materials like goose down could become a selling point for furniture makers, providing consumers with an extra level of quality assurance and comfort.
Minimalist Design
There is an opportunity for furniture brands to prioritize fashionable aesthetics in the living room with minimalistic designs.

Where This Applies

Furniture and Home Decor
The furniture industry could incorporate illusion-based designs and certified materials to meet consumer demand for comfort and trendy aesthetics.
Interior Design and Architecture
Interior designers and architects could use illusory furniture pieces to creatively enhance the visual appeal of living spaces.
Luxury Goods
Luxury furniture makers could use certified, high-quality materials and minimalist designs to appeal to consumers looking for both comfort and sophistication in their living spaces.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 30%
Freshness 13%