Embraer's Floating Book Advertises Its New Luxury Airplane

 - Jun 20, 2013
References: gizmodo
Embraer created a floating book to promote its new Lineage 1000 private jet. The creative and luxurious advertisement has an electromagnet that is embedded in the back of the book, so that when the book is placed over the the accompanying base, it hovers a few inches in the air like it's flying.

Additionally, the silhouette of the Lineage 1000 aircraft is raised up from the cover of the book to push the illusion even further. Electromagnets are nothing new, but applying it to this aircraft advertisement is truly unique. These promotional books were sent to clients who will potentially fly on Embraer's Lineage 1000 private jet. This is a clever way to catch the attention of clientele who are looking for a luxury flight experience.