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Pimpin' Plane Makeovers

The BMW Aircraft Interior Reaches a New Altitude of Decadence

— April 22, 2010 — Autos
In case you can't stand to be in the air for hours without being reminded of your favorite German made car, never fear--the introduction of the BMW aircraft interior should settle your nerves. Contracted out to Embraer for its Phenom 100 and 300 models, BMW has pimped these plane interiors out to the nines.

Featuring beautiful white leather and wood accents throughout, the BMW aircraft interior is definitely reminiscent of one of the car manufacturer's higher-end road models. BMW actually first forayed into aviation way back in WWII, and it seems now they have decided to come full circle.
Trend Themes
1. Luxury Aircraft Interiors - The trend of designing luxurious interiors for private aircrafts is growing rapidly, presenting opportunities for innovative design firms.
2. Automaker-designed Aircraft Interiors - The trend of automakers designing aircraft interiors presents a competitive threat to traditional aviation design firms but provides opportunities for collaboration.
3. Heritage-driven Design - The trend of heritage-driven design in the aviation industry provides opportunities for brands with strong historical roots to leverage their legacy in non-traditional ways.
Industry Implications
1. Aviation Design - Aviation design firms face a growing need to differentiate themselves through innovative design concepts that cater to clients seeking ever more luxurious experiences.
2. Automotive Manufacturing - Automotive manufacturers can leverage their design expertise to create new revenue streams by expanding into the aviation market, bringing innovative concepts to the industry.
3. Luxury Travel - Luxury travel companies who specialize in offering extravagant experiences to their customers can add BMW aircraft interiors to their list of offerings, as well as partner with BMW for other travel-related initiatives.
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