O2's 'Flexible Tariffs' Let Customers Adjust their Data Plans Monthly
Laura McQuarrie — November 14, 2017 — Tech
References: o2 & campaignlive
UK-based telecommunications service provider O2 recently launched "Flexible Tariffs," which make it possible for customers to better control the amount they spend on data monthly.
The new service on O2 Refresh is being promoted with a campaign that is embodied by a yo-yo, as O2 CMO Nina Bibby describes that "the yo-yos are a fun, visual way to demonstrate the flexibility and sense of control that our flexible tariffs provide." This flexible data plan will satisfy consumers who desire greater control over their mobile contracts and monthly spending.
In order to better cater to the needs of mobile device users, many telecommunications service providers are crafting data plans that are increasingly diverse, including options that are customizable, age-specific or even available on an annual basis.
The new service on O2 Refresh is being promoted with a campaign that is embodied by a yo-yo, as O2 CMO Nina Bibby describes that "the yo-yos are a fun, visual way to demonstrate the flexibility and sense of control that our flexible tariffs provide." This flexible data plan will satisfy consumers who desire greater control over their mobile contracts and monthly spending.
In order to better cater to the needs of mobile device users, many telecommunications service providers are crafting data plans that are increasingly diverse, including options that are customizable, age-specific or even available on an annual basis.
Trend Themes
1. Customizable Data Plans - The trend of telecommunications service providers offering customizable data plans allows customers to have greater control over their monthly spending.
2. Age-specific Data Plans - Telecommunications service providers are introducing age-specific data plans to better cater to the different needs and preferences of various customer demographics.
3. Annual Data Plans - Some telecommunications service providers are exploring the option of offering annual data plans, providing customers with long-term savings and convenience.
Industry Implications
1. Telecommunications - In the telecommunications industry, flexible data plans present opportunities to attract and retain customers by providing greater control over their data usage and spending.
2. Mobile Devices - The mobile device industry can benefit from the trend of customizable data plans, as it aligns with the increasing demand for personalized mobile experiences.
3. Marketing and Advertising - Marketing and advertising industries can tap into the trend of customizable data plans by creating campaigns that highlight the flexibility and control offered by these plans.
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