Earlier this year, Kraft Dinner unveiled special Candy Kraft Mac & Cheese for Valentine's Day and now, there are Flavour Boosts from the brand that can be used to create more than just bright pink macaroni meals. These flavorful mix-ins follow the success of unique flavors like pumpkin spice and pink candy macaroni and cheese, and the pantry staple can now be enjoyed in a handful of fresh new varieties.
The classic taste of Kraft Dinner is transformed with butter chicken, jalapeno, buffalo wings or cotton candy packs that promise to take meals to the next level with no extra effort needed. According to the brand, the boxes of macaroni can be made as usual and then enhanced with the desired boost for a fresh new take on a familiar dish.
What's Driving This Trend
- Flavor Mix-ins
- Opportunity for food companies to create flavor mix-ins that can upgrade staple dishes and provide consumers with variety.
- Unique Macaroni Varieties
- Opportunity for food companies to experiment with unusual macaroni flavors and offer consumers a unique and exciting food experience.
- Convenient Meal Enhancers
- Opportunity for companies to create quick and easy meal enhancers that can upgrade the flavor of standard dishes with minimal effort.
Who This Affects Most
- Food Industry
- Food companies can capitalize on the trend of flavor mix-ins and unique macaroni varieties to offer consumers exciting and convenient meal options.
- Grocery Retail Industry
- Grocery stores can stock up on flavor mix-ins and unique macaroni varieties to cater to consumers looking for quick and easy meal upgrades.
- Packaging Industry
- There is an opportunity for packaging companies to create convenient and easy-to-use packaging for flavor mix-ins that make meal upgrades accessible to everyone.
