Second Cup recently came out with a new warm beverage called the Flat White that is perfect to sip on during the upcoming colder months. This creamy coffee drink is based off of a traditional New Zealand and Australian beverage that incorporates steamed milk and a double shot of expresso into a smaller sized cup.
Traditionally in North America coffee drinkers opt for cappuccinos, Americanos or lattes when searching for a warm espresso-based drink. Now Second Cup is bringing the Flat White drink to the table by offering consumers a delicious double espresso beverage. The Flat White is also served in a smaller cup creating a greater milk to espresso ratio so that the espresso's aroma really comes through in every sip.
Key Themes Behind This Trend
- Creamy Coffee Beverages
- Opportunity to explore new flavors and variations of classic coffee drinks with unique ingredients and textures.
- Traditional Beverage Adoption
- Opportunity for North American coffee shops to expand their menu with traditional beverages from other parts of the world.
- Smaller Cup Size Emphasis
- Opportunity to offer customers smaller cup sizes for a stronger coffee experience that highlights the quality of the espresso.
Where This Applies
- Coffee Shops
- Coffee shops can expand their menu and introduce new variations of coffee drinks to cater to different consumers' preferences and tastes.
- Beverage Packaging
- Companies can design new packaging solutions and cup sizes to accommodate the growing trend of smaller coffee cup sizes.
- Coffee Bean Suppliers
- Coffee bean suppliers can develop new blends and flavors to cater to the demand for unique and creamy coffee beverages.
