The Flare Passion Fruit Martini from Global Brands is Exotically Flavorful
Michael Hemsworth — September 8, 2019 — Marketing
References: globalbrands & talkingretail
The Flare Passion Fruit Martini canned cocktail is one of the latest flavor options being introduced by Global Brands to offer consumers an easy way to enjoy the experience of island cocktails from anywhere. The new flavor is achieved using premium fruit flavors and juices, and is conveniently canned to make it highly applicable for consumption out of the house. The 250ml cocktail joins the existing lineup including Mojito, Cosmo and The Beach, which are all ready-to-drink when the mood strikes.
Brand Controller at Global Brands Christian Sarginson spoke on the new Flare Passion Fruit Martini saying, "In cocktail terms, passion fruit really is the on-trend flavor, and is the number one on-trade cocktail serve. The new Passion Fruit Martini flavour will enable retailers to drive further ready-to-serve cocktail growth in stores. The cans have also been given a new design, featuring “bright and vibrant colors” that “reflect the fruit flavorings and juices of each cocktail”.
Brand Controller at Global Brands Christian Sarginson spoke on the new Flare Passion Fruit Martini saying, "In cocktail terms, passion fruit really is the on-trend flavor, and is the number one on-trade cocktail serve. The new Passion Fruit Martini flavour will enable retailers to drive further ready-to-serve cocktail growth in stores. The cans have also been given a new design, featuring “bright and vibrant colors” that “reflect the fruit flavorings and juices of each cocktail”.
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