FLAN & Warheads Collaborated on Colorful, Nostalgic Styles
Laura McQuarrie — August 3, 2021 — Fashion
References: flanlabs & candyindustry
FLAN and Warheads collaborated on a fun and nostalgic range of t-shirts and collared button-down shirts that capture the experience of eating the sour candies. FLAN (Forever Laughing At Nothing) is no stranger to working with partners from the culinary world and this latest collab captures the way the sour candies fade to a sweet finish.
The shirts are dip-dyed by hand and finished off with the iconic Warheads logo. Made with 100% organic cotton, the styles for all can be found in a range of five Extreme Sour Flavor Colorways, including one that is named after the mascot from the candy brand, Wally. The FLAN x Warheads collab takes cues from sour and sweet fruit candy flavors like Watermelon, Blue Raspberry, Apple and Lemon.
The shirts are dip-dyed by hand and finished off with the iconic Warheads logo. Made with 100% organic cotton, the styles for all can be found in a range of five Extreme Sour Flavor Colorways, including one that is named after the mascot from the candy brand, Wally. The FLAN x Warheads collab takes cues from sour and sweet fruit candy flavors like Watermelon, Blue Raspberry, Apple and Lemon.
Trend Themes
1. Nostalgic Streetwear - There is an opportunity for companies to collaborate with nostalgic brands and offer customers a unique, throwback clothing line.
2. Handmade Dip-dye Products - There is an opportunity to create handmade dip-dye products with unique designs that cater to customers looking for one-of-a-kind, personalized clothing items.
3. Food-inspired Fashion - There is an opportunity to create fashion items inspired by food products, such as sour candies, that will appeal to customers looking for playful, unique clothing designs.
Industry Implications
1. Streetwear Apparel - Streetwear companies can collaborate with food brands to produce playful and unique clothing items that appeal to a wider customer base.
2. Organic Cotton Production - Organic cotton producers can target fashion brands looking for organic materials to produce sustainable clothing items with unique designs.
3. Handmade Fashion Products - Handmade fashion product companies can offer dip-dye customization services to customers, providing a unique selling point and catering to customers looking for personalized fashion items.
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