Fixodent may be most familiar with human teeth, but for a special campaign called Saving Aslan, the denture brand set out to help a nine-year-old lion who had lost his teeth prematurely. Since healthy teeth are vital to a lion's survival, the brand created a mini-documentary on how the white lion named Aslan was given a second shot at life. In collaboration with the Kevin Richardson Wildlife Sanctuary, Aslan was given a brand new bite after a lengthy operation.
At the end of the short film, Fixodent's message to "Never stop biting life" is given a whole new inspiring meaning. Despite being an unglamorous product, Fixodent's unusual advertising approach beautifully communicates the power of a working set of teeth—in animals and humans alike.
What Makes This Trend Stand Out
- Animal-assisted Marketing
- Disruptive innovation opportunity: Brands can collaborate with animal sanctuaries and conservation organizations to create meaningful campaigns that connect with audiences.
- Denture Innovation
- Disruptive innovation opportunity: Develop new denture technologies and materials to improve the lives of people and animals with missing teeth.
- Storytelling Marketing
- Disruptive innovation opportunity: Brands can leverage powerful storytelling to create emotional connections and convey their messages in unique and impactful ways.
Sectors Adopting This
- Dentistry
- Disruptive innovation opportunity: Dentists can explore partnerships with denture brands to offer innovative solutions for patients with missing teeth.
- Wildlife Conservation
- Disruptive innovation opportunity: Conservation organizations can collaborate with brands to raise awareness and support for wildlife conservation efforts.
- Video Production
- Disruptive innovation opportunity: Video production companies can specialize in creating compelling and impactful mini-documentaries for brands and organizations.
