Fix8 Kombucha is Now Being Made Available in Aluminum Cans
Michael Hemsworth — November 19, 2020 — Marketing
References: fix8 & conveniencestore
Fix8 kombucha has announced that it will be selling product in cans in a bid to help expand availability and increase convenience without losing sight of the high-quality nature of the drinks. The new format features a far lower carbon footprint thanks to a lighter profile and also boasts a longer shelf life rated at 12 months. The product is suitable for storage at room temperature, which will increase the ways that distributors and retailers alike can store and transport it.
Founder Freya Twigden spoke on the announcement of the new canned Fix8 kombucha saying, "Our mission is to break boundaries by taking kombucha beyond the health food niche and open up the consumption occasion. The only way to do that is to enter the wider soft drinks market in a suitable ambient format with a genuinely interesting, flavor-forward adult soft drink that plays with the flavors and complexity that only fermentation can create. We want to bring great tasting Fix8 Kombucha to everyone at any occasion, any time, any place, anywhere and believe our cans do just that.”
Founder Freya Twigden spoke on the announcement of the new canned Fix8 kombucha saying, "Our mission is to break boundaries by taking kombucha beyond the health food niche and open up the consumption occasion. The only way to do that is to enter the wider soft drinks market in a suitable ambient format with a genuinely interesting, flavor-forward adult soft drink that plays with the flavors and complexity that only fermentation can create. We want to bring great tasting Fix8 Kombucha to everyone at any occasion, any time, any place, anywhere and believe our cans do just that.”
Trend Themes
1. Canned Kombucha - The shift towards selling kombucha in aluminum cans presents disruptive innovation opportunities in the health food and beverage industry.
2. Convenience and Availability - Increasing convenience and expanding availability of products like kombucha through canned packaging opens up opportunities for disruptive innovation in the distribution and retail industries.
3. Sustainable Packaging - The use of cans for kombucha not only increases convenience but also offers sustainable packaging solutions, creating opportunities for disruptive innovation in the packaging industry.
Industry Implications
1. Health Food - The availability of canned kombucha contributes to the growth and disruption of the health food industry.
2. Beverage - The shift towards selling kombucha in cans presents disruptive innovation opportunities within the beverage industry.
3. Packaging - The use of cans as packaging for kombucha opens up opportunities for disruptive innovation in the packaging industry.
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