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Comic Book-Themed Restaurants

Toronto's 'Figures' Serves Up Comic Book-Inspired Fare

— April 10, 2017 — Lifestyle
Toronto recently became home to a new comic book-inspired restaurant called 'Figures.' While themed restaurants can sometimes come off as kitschy or unrefined, this hip Yorkville spot is anything but.

Characterized by dark decor and gourmet plates, Figures add a high-end twist to the world of themed dining. The restaurant is "a speakeasy resto-lounge concept" created by restaurateurs Nader Marzouk and Patrick Marzouk as a way to combine their love of comics and hospitality. The interior of the restaurant is filled with decoupage-style comics, graffiti and nostalgia-inducing collectibles, while the menu features subtle nods to the world of superheros and villains. For instance, there is a cocktail that boasts an almond orgeat stencil of a Stormtrooper and a Mexican Chocolate dessert that is filled with a trio of robot truffles.
Trend Themes
1. Themed Restaurants - There is potential for other themed restaurants that cater to niche interests to become upscale and sophisticated, offering a unique and immersive dining experience with gourmet food.
2. Integration of Pop Culture - Integrating pop culture themes into dining offers a way to appeal to a younger demographic, and is an opportunity for restaurants to differentiate themselves through their unique and creative branding strategies.
3. Upscale Nostalgia - Upscale nostalgia-themed restaurants offer a unique dining experience that appeals to both millennials and older generations, and can use nostalgic branding to create emotional connections with customers.
Industry Implications
1. Restaurant Industry - Restaurants should consider themed dining concepts as a way to differentiate themselves from competitors, attract younger demographics, and create emotional connections with customers.
2. Pop Culture Merchandise - Pop culture merchandise companies can partner with themed restaurants to create unique and exclusive merchandise that customers can purchase as memorabilia and as a way to extend the restaurant experience beyond the dining room.
3. Event Planning Industry - Event planners can create unique, niche-themed events that incorporate pop culture and immersive dining experiences, offering a point of differentiation from traditional event planning services.
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