Fiat is far from a luxury sports brand, but the Fiat 500 Monte Carlo didn’t get the memo. Check out Bogdan Urdea’s renderings of the car, which has a serious attitude considering its small frame.
The Fiat 500 Monte Carlo has a sporty look, with unique (although somewhat odd) front headlights. The spoiler will hopefully be proved a necessity, since nothing’s lamer than sports car accoutrement that’s just for show.
Implications - With so many modern designs coming out each day, consumers are only attracted to the most contemporary ones. Items featuring the most cutting edge aesthetics are appealing to those customers looking to stay on the edge of innovation. In order to attract more shoppers, a company could focus their efforts on this element of spontaneity.
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