Photographer Felipe Hoyos captures magical everyday moments that go largely unseen or unnoticed in this exclusive editorial starring Veronica Franco.
Franco goes about her day normally: she waters her plants, takes a mid-day nap outside, steps into the shower and spends some time hanging out with her precious kitty. The editorial captures the luxury of having nothing pressing to do and no where important to be. Franco is reveling in the delight of doing nothing except what she wants to do. No tasks, duties or obligations; just the sweet enjoyment of spending her time as she sees fit.
The editorial was styled by Laura Salazar, while makeup artist Manuella Uribe applied Franco's natural, at-home beauty look.
What's Driving This Trend
- Everyday-magic Moments
- There is a potential for disruptive innovation in capturing and highlighting the beauty of ordinary, mundane moments in photography and other visual mediums.
- Luxury of Leisure
- An opportunity exists to disrupt industries by catering to the desire for experiences that allow individuals to indulge in leisurely activities and the joy of doing nothing.
- At-home Beauty
- Disruptive innovation can take place in the beauty industry by focusing on natural, minimalistic and at-home beauty routines and products.
Who This Affects Most
- Photography
- Innovations can be made in photography techniques and styles to capture and showcase the magic of everyday moments, offering a unique perspective for viewers.
- Hospitality and Travel
- There is an opportunity to disrupt the hospitality and travel industries by creating experiences that allow individuals to enjoy and appreciate leisurely activities and the luxury of having nothing pressing to do.
- Beauty and Cosmetics
- Innovations in the beauty and cosmetics industry can revolve around promoting natural, at-home beauty routines and products that enhance the natural beauty of individuals.
