This Amazon App is Targeted Towards Internet Users In India
Rahul Kalvapalle — April 20, 2018 — Tech
References: play.google & techcrunch
Tech giant Amazon has launched a lightweight web browser that is designed to make it easier than ever for people with limited access to mobile data and high-speed Internet to go about enjoying the advantages of rapid web browsing.
The browser, simply named 'Internet: fast, lite and private,' is available on the Google Play store, and is currently only open to users in India, where mobile data is expensive and high-speed Internet unreliable in many regions. The download itself measures in at less than two megabytes, although it comes with features such as private tabs, full-screen mode and an embedded news browser.
While speed and heavy feature loads are coveted by Internet users in developed countries, people in emerging markets still prioritize speed and lightweight functioning. By releasing this app, Amazon is sending a message to the burgeoning Indian market that it's serious about taking their specific needs into consideration when designing web apps.
The browser, simply named 'Internet: fast, lite and private,' is available on the Google Play store, and is currently only open to users in India, where mobile data is expensive and high-speed Internet unreliable in many regions. The download itself measures in at less than two megabytes, although it comes with features such as private tabs, full-screen mode and an embedded news browser.
While speed and heavy feature loads are coveted by Internet users in developed countries, people in emerging markets still prioritize speed and lightweight functioning. By releasing this app, Amazon is sending a message to the burgeoning Indian market that it's serious about taking their specific needs into consideration when designing web apps.
Trend Themes
1. Lightweight Web Browsers - Creating lightweight web browsers tailored for emerging markets can provide faster and more accessible internet experiences to users with limited data and unreliable internet connections.
2. Targeting Emerging Markets - Companies focusing on developing products and services specifically for emerging markets like India can tap into lucrative opportunities and meet the unique needs of these consumers.
3. Mobile Data Optimization - Developing technologies that optimize data usage can be a disruptive innovation opportunity in markets where mobile data is expensive, allowing users to maximize their internet experience without draining data quickly.
Industry Implications
1. Technology - In the technology sector, companies can invest in creating lightweight web browsers and data optimization solutions to cater to the needs of users in emerging markets.
2. E-commerce - In the e-commerce field, companies can target emerging markets like India by developing user-friendly and data-efficient web apps to enhance the online shopping experience for consumers with limited access to high-speed internet.
3. Internet Service Providers - Internet service providers can explore partnerships with companies that offer lightweight web browser solutions, leveraging these technologies to improve internet access and customer satisfaction in emerging markets.
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