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This Amazon App is Targeted Towards Internet Users In India

 - Apr 20, 2018
References: play.google & techcrunch
Tech giant Amazon has launched a lightweight web browser that is designed to make it easier than ever for people with limited access to mobile data and high-speed Internet to go about enjoying the advantages of rapid web browsing.

The browser, simply named 'Internet: fast, lite and private,' is available on the Google Play store, and is currently only open to users in India, where mobile data is expensive and high-speed Internet unreliable in many regions. The download itself measures in at less than two megabytes, although it comes with features such as private tabs, full-screen mode and an embedded news browser.

While speed and heavy feature loads are coveted by Internet users in developed countries, people in emerging markets still prioritize speed and lightweight functioning. By releasing this app, Amazon is sending a message to the burgeoning Indian market that it's serious about taking their specific needs into consideration when designing web apps.