The Ceramide haircare line by Earth Science with packaging designed by agency Mark Oliver, Inc. offers stylish, natural and authentic branding that makes use of healthy fatty acids and wholesome ingredients to provide millennials with clean and soft hair. The branding features bright colors, bold designs and minimalistic typefaces to relay the natural and transparent use of ingredients in each product.
Each of the haircare products are geared towards a different hair type, with different colors to signify each. The shampoos and conditioners contain an array of wholesome ingredients such as barley, natural proteins and fruits to bring shine and strength to the root. The products are further infused with Ceramide natural fatty acids made using silk proteins. The silky plastic packaging of the bottles and palm leave branding further emphasizes this.