Family-owned Fat and the Moon boasts a gently cleansing shampoo that does not "strip your mane of moisture." The formula promotes balance for the scalp and leaves one with luscious, soft, and bouncy locks. Key ingredients include Elderberry Extract, Willow Bark Extract, Algae Extract, and more. Fat and the Moon also include Essential oil of Frankincense, Petitgrain, Orange, and Yuzu for a more refreshing feeling.
The gently cleansing shampoo, which is titled the 'Day to Day Shampoo' and available on sustainable marketplace Way of Being, also comes in eco-friendly packaging. In place of plastic, the company uses an aluminum bottle with a tiny metal screw cap. The only thing that is plastic is the pump.
Image Credit: Way of Being
Key Themes Behind This Trend
- Gentle Hair Care Products
- There is increasing demand for hair care products that gently clean and promote scalp balance without stripping hair of moisture.
- Eco-friendly Packaging Alternatives
- As consumers become more environmentally conscious, there is a growing need for sustainable packaging alternatives to plastic.
- Natural Ingredients and Essential Oils
- Consumers are seeking hair care products made with natural ingredients and essential oils for a more pampering experience.
Where This Applies
- Personal Care Industry
- The personal care industry can take advantage of the growing demand for gentle hair care products and incorporate more natural ingredients that promote hair health.
- Packaging Industry
- There is an opportunity for the packaging industry to develop more eco-friendly packaging alternatives to plastic to meet consumer demand.
- Retail Industry
- Retailers can tap into the trend of eco-friendly and natural hair care products by featuring and promoting such products in their stores.
