Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Fat Free Poster Display' Dispenses Cups Through a Fit Display

 - May 28, 2013
References: & ibelieveinadv
Ad agency Staff Brasil has created a series of 'Fat Free Poster Displays' to help frozen yogurt retailer Yogoberry dispense cups in a creative manner. The posters feature a series of cups lined up on a silhouette's midsection to simulate abs. Customers can grab a yogurt cup off the comical posters. The purpose of the display is to further brand Yogoberry as a health-conscious choice with 0 percent fat.

With no set counter space for cups, Yogoberry did not standardize its cup locations. Instead, cups were placed differently in each location, which caused confusion among yogurt lovers. By standardizing cup locations in a fun and exciting way, Staff Brasil is strengthening Yogoberry's brand while improving customer satisfaction. In addition, the displays save space by mounting cups on the wall.