Ad agency Staff Brasil has created a series of 'Fat Free Poster Displays' to help frozen yogurt retailer Yogoberry dispense cups in a creative manner. The posters feature a series of cups lined up on a silhouette's midsection to simulate abs. Customers can grab a yogurt cup off the comical posters. The purpose of the display is to further brand Yogoberry as a health-conscious choice with 0 percent fat.
With no set counter space for cups, Yogoberry did not standardize its cup locations. Instead, cups were placed differently in each location, which caused confusion among yogurt lovers. By standardizing cup locations in a fun and exciting way, Staff Brasil is strengthening Yogoberry's brand while improving customer satisfaction. In addition, the displays save space by mounting cups on the wall.