This powerful advertisement created by Print Mood does something not typically seen in advertising; it shows four rival companies coming together for one cause.
The advertisement was done to show support in the wake of the tragic Boston Marathon bombings. It reads the words "Today we are all in the same team." The quote suggests that the competitive companies will settle differences for a greater cause.
The four companies include Nike, New Balance, Adidas and Puma. These four make up some of the most successful athletics clothing and supplies companies in the world. The idea of them recognizing that this tragedy is greater than the competition they hold with each other will resonate well with consumers.
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