Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Ad by Print Mood Depicts Rival Companies Teaming Up for Boston

 - Apr 22, 2013
References: fastmood.fr & adsoftheworld
This powerful advertisement created by Print Mood does something not typically seen in advertising; it shows four rival companies coming together for one cause.

The advertisement was done to show support in the wake of the tragic Boston Marathon bombings. It reads the words "Today we are all in the same team." The quote suggests that the competitive companies will settle differences for a greater cause.

The four companies include Nike, New Balance, Adidas and Puma. These four make up some of the most successful athletics clothing and supplies companies in the world. The idea of them recognizing that this tragedy is greater than the competition they hold with each other will resonate well with consumers.