As attention spans get shorter, advertisements are also being condensed—but not the newest ad for McDonald's newest fast food wrap.
To properly introduce the public to the all-new Zesty BLT More-Ning McWrap, McDonald's posted a four-hour advertisement to YouTube, cleverly noting: "The next four hours of satisfaction are brought to you by the Zesty BLT More-Ning McWrap."
Over the course of four hours, the video switches between shots of bacon sizzling, eggs being scrambled, lettuce being tossed and tomatoes being sliced, all of which are part of the process of making the McDonald's fast food wrap. As well as slowing down time to emphasize the kind of care it puts into its food, the ad also puts a spotlight on each and every ingredient, which is important to consumers who want to know exactly what they're eating.
Why This Trend Is Growing
- Shortened Advertisements
- Opportunity for businesses to condense their advertisements to cater to shorter attention spans.
- Immersive Advertising
- Opportunity to create engaging and captivating advertisements that hold viewers' attention for an extended period of time.
- Transparency in Food Industry
- Opportunity for food industry businesses to highlight ingredients and production processes to meet consumer demand for transparency.
Industries Being Reshaped
- Fast Food
- Disruption opportunity for fast food chains to create longer, more immersive advertisements.
- Advertising
- Opportunity for advertising agencies to develop innovative techniques to keep viewers engaged in long-form advertisements.
- Food Manufacturing
- Opportunity for food manufacturers to emphasize transparency and showcase their ingredients and production processes.
