To kick off the start of a new month, a new edition of CR Runway— the special fashion show run by Carine Roitfeld—was streamed on YouTube featuring some of the biggest names in the fashion and modeling industry. With retail store closures and people lacking the necessity to buy new outfits, the fashion industry has taken a hit. In the coming months, the way both retailers and runway shows operate can be expected to look a little different, as many Fashion Week events around the world are already going totally digital.
Fashion Unites was hosted by Derek Blasberg, head of fashion and beauty for YouTube, and funds were raised for the amfAR Fund to Fight COVID-19. The first-of-its-kind fashion show featured familiar faces like Karlie Kloss, Winnie Harlow and more, signaling a shift in the way people consume fashion.
What's Driving This Trend
- Digital Fashion Shows
- The fashion industry is embracing virtual runway shows as a way to adapt to changing circumstances.
- Online Retail
- With physical stores closing, the fashion industry is seeing a surge in online retail as a main source of consumer purchasing.
- Collaborative Fashion Events
- Virtual fashion shows like Fashion Unites are bringing together industry leaders and personalities in a new and collaborative way.
Who This Affects Most
- Fashion
- The fashion industry is being forced to innovate and find new avenues for showcasing and selling products.
- Technology
- The adoption of virtual runway shows presents an opportunity for tech companies to provide innovative streaming and interactive solutions.
- E-commerce
- The shift towards online retail in the fashion industry opens up opportunities for companies specializing in e-commerce platforms and logistics.
