This fashion collection presentation from COS x Nendo was put together for the Salone del Mobile 2014 as a celebration of space. The inspiration for the installation began with a single white shirt, and uses a series of metal frames to make it seem as though there have been alterations to the garment and physical space.
The careful placement of the shirts and the open-frame boxes makes it look as though some of the white shirts have been partly submerged in a darker coloring, turning sleeves, hemlines and in some cases, entire shirts black, blue or gray. Although the installation is pretty minimal, it's got a lot of character and as the shirts seem to float through the space, it's easy to see a story unravel.
Key Themes Behind This Trend
- Gradated Fashion
- Innovative fashion installations using gradation techniques to create unique storytelling experiences.
- Minimalist Design
- Using minimalism in installations to create impactful and memorable experiences for fashion collections.
- Interactive Presentations
- Creating interactive installations that engage the audience and tell a story about the fashion collection being presented.
Where This Applies
- Fashion Industry
- Experimentation with new and innovative ways to present and showcase fashion collections can help brands stand out and create an unforgettable experience for their customers.
- Event Planning Industry
- Creating visually stunning installations like the COS x Nendo exhibit requires a skilled team of event planners and designers who can bring creativity and ingenuity to the table.
- Interior Design Industry
- The use of metal frames and gradation techniques in the COS x Nendo installation highlights the intersection of fashion and interior design, opening up opportunities for collaboration and innovation between the two industries.
