Appealing to what I can only imagine is the microscopic section in the Venn diagram of "haute couture gastronomers" and "people who eat three cheeseburgers in one sitting" comes Fancy Fast Food. Creator Erik Trinidad creates culinary classics strictly from menu items at famous fast food joints, occasionally throwing in a sprig of tarragon or a chiffonade of leek for irony.
Before you bite into that seared pollock cake (which is actually McDonald's), be forewarned: While the transformed Fancy Fast Food looks appetizing, it is still just that, as Trinidad makes no effort to alter the taste.
Key Themes Behind This Trend
- Upscaled Fast Food
- Creating upscale, haute cuisine dishes from fast food menu items.
- Irony in Food
- Adding an ironic twist to traditional dishes through unexpected ingredients or preparation methods.
- Viral Food Content
- Creating visually appealing and shareable content by transforming common foods into gourmet dishes.
Where This Applies
- Food and Beverage
- Opportunities for fast food chains to tap into the upscale market and for high-end restaurants to embrace irony in their menus.
- Social Media
- Opportunities for social media influencers to create shareable content and for food brands to leverage social media in their marketing strategies.
- Content Creation
- Opportunities for creative professionals to develop new and innovative ideas for food-related content creation and marketing.
