'VEXT' is a new keyboard app that allows users to send each other messages and catchphrases spoken by famous personalities. While consumers can already add emojis, pictures and videos to their text messages, this app allows them to add a new level of creativity.
VEXT is the first personality-driven texting platform. The entertaining app allows users to enhance their text messages by adding the words of famous personalities such as Lil Jon. The famous rapper is known for a wide variety of catchphrases, all of which can be used to add a level of creativity to the average text message. Although the app is fairly simplistic, it is designed to make messaging a more entertaining activity.
While Lil John is the only media personality currently available from VEXT, the app could see other celebrities lending their voice in the near future.
Why This Trend Is Growing
- Personality-driven Texting
- Apps that allow users to send messages with the voices of famous personalities have the potential to add a new level of creativity to texting.
- Entertainment-enhanced Messaging
- Messaging apps that focus on entertaining features have the potential to increase user engagement.
- Celebrity-backed Apps
- Apps that leverage the popularity of celebrities to increase user interest and adoption could become more prevalent in the future.
Industries Being Reshaped
- Messaging
- Messaging platforms could benefit from incorporating entertaining features and the option to send messages using the voices of famous personalities.
- Entertainment
- Entertainment-focused industries, such as music and media, could partner with apps like VEXT to provide additional content and capitalize on the popularity of celebrities.
- App Development
- The success of VEXT demonstrates the potential for app developers to create novel and engaging apps that appeal to a wide audience.
