Doctor Who is a video on demand service that is well aware of the over 750 million active members on Facebook and the fact that it has become the place to spend time online, especially given that half log in to the site everyday. Facebook credits were launched June this year and are used to buy virtual goods on the platform in much the same way as real money with one Facebook credit being worth $1.50
Doctor Who is the first on demand service to offer episodes to rent through the Facebook platform, with nine stories available for 48 hours for one Facebook credit. With a large existing fanpage, this commercial endeavor is proving popular.
Implications - Businesses should be aware that purchases and transactions made through the Facebook platform will be socially shared on news feeds, providing a way of reaching a larger audience. Word of mouth is still relevant, but social media has proven itself to be a valuable marketing tool.