The Faberge India Debut Introduces the Heritage Brand to an Asian Market
Jana Pijak — February 22, 2017 — Business
References: faberge & retail.economictimes.indiatimes
The first Faberge India retail space opened its doors in the heart of Mumbai and aims to share the beauty of the French heritage brand with an Asian audience. Known for its handcrafted, signature Faberge eggs and jewelry pieces, the brand is synonymous with old world luxury and opulence -- something that is closely linked to India's rich culture and history.
Mumbai's first-ever Faberge India location appeals to lovers of luxury and will offer the latest in artisanal home decor and high-end accessories that range from cocktail rings and stone-adorned bangles to statement pendants that are also egg-shaped.
Along with the debut of this luxe retail space, Faberge is also launching its 'Secret Garden' collection, a jewelry line set to appeal to the modern and sophisticated woman.
Mumbai's first-ever Faberge India location appeals to lovers of luxury and will offer the latest in artisanal home decor and high-end accessories that range from cocktail rings and stone-adorned bangles to statement pendants that are also egg-shaped.
Along with the debut of this luxe retail space, Faberge is also launching its 'Secret Garden' collection, a jewelry line set to appeal to the modern and sophisticated woman.
Trend Themes
1. Luxury Retail Expansion - Expanding luxury retail spaces, such as the new Faberge India location, cater to the growing demand for high-end products in emerging markets.
2. Artisanal Home Decor - The introduction of artisanal home decor in luxury retail spaces presents an opportunity for unique and high-quality interior design products.
3. Modern Jewelry Collections - The launch of modern jewelry collections, like Faberge's 'Secret Garden,' meets the needs of the contemporary and sophisticated consumer.
Industry Implications
1. Luxury Retail - The luxury retail industry can capitalize on expanding into emerging markets such as India to meet the demand for high-end goods.
2. Home Decor - The home decor industry can benefit from partnering with luxury brands to offer artisanal products that appeal to affluent consumers.
3. Jewelry - The jewelry industry holds opportunities for innovation by creating modern collections that cater to the evolving tastes of consumers.
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