The Exoderil Foot Cream ad campaign promotes its latest products with tattoos, which will catch the eye of just about anyone considering how much of a fad they have become. But they aren't just any tattoos. These instances of body art are responding to the smell and itch being generated by the mycosis each foot could be suffering from.
Conceived and executed by Tbwa\Central Asia & Caucasus, an ad agency based in Almaty, Kazakhstan, the Exoderil Foot Cream ad campaign was art directed by Doniyor Mamanov with creative direction by Jakub Mraz and Ruslan Kassymov. The images were illustrated by artists Marat Kumekov and Anatoliy Drozdov. They both read, "Cure it effectively." This way, tattoos won't have to suffer either.