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This Exito Water Campaign Demonstrates How Fresh Its Product Can Be

 - May 1, 2013
References: bestadsontv
This thought-provoking Exito Water campaign, which features a piece of salmon in a clear glass, is sure to draw in your attention.

This out-of-the-ordinary print advertisement features a piece of salmon placed within a glass cup, with the ends of the fish seemingly disintegrating into liquid. The purpose of this campaign is to promote this new water bottle by Exito, and the fact that it is made with seven distinct layers that keep the flavor of the water fresh within your refrigerator.

The placement of the salmon within the cup is meant to correspond to the freshness that the Exito Water is able maintain in the bottle, similar to how fresh-tasting salon and fish can be.