This thought-provoking Exito Water campaign, which features a piece of salmon in a clear glass, is sure to draw in your attention.
This out-of-the-ordinary print advertisement features a piece of salmon placed within a glass cup, with the ends of the fish seemingly disintegrating into liquid. The purpose of this campaign is to promote this new water bottle by Exito, and the fact that it is made with seven distinct layers that keep the flavor of the water fresh within your refrigerator.
The placement of the salmon within the cup is meant to correspond to the freshness that the Exito Water is able maintain in the bottle, similar to how fresh-tasting salon and fish can be.
Surprising Salmon Water Ads
More Stats +/-
Infantile Water Ads
Propaganda Poster Drinking Ads
Competitive Drinking Ads
Bubbly Underwater Ads
Hosting Drink Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Exito Water Campaign Demonstrates How Fresh Its Product Can Be
- By: Tana MakmaneeMay 1, 2013