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Anniversary-Honoring Luxe Accessories

DIOR Drops Exclusive Items in Celebration of Isetan Shinjuku

— September 11, 2019 — Luxury
Luxury fashion house DIOR celebrates the 20th anniversary of Isetan Shinjuku and launches a series of exclusive items in-store to commemorate the milestone. The brand is set to sell the pieces at Isetan Shinjuku at a unique pop-up design with special pieces by Kim Jones as well as Artistic Director Maria Grazia Chiuri.

The capsule is comprised of pieces such as the limited edition tote bag with tartan check patterning and the long coat in the same patterning. The bag designs feature the Saddlebag, a backpack, and a clutch -- all of which are adorned in the brand's signature Oblique emblem. The B23 high-top sneakers also arrive in celebration of the anniversary as a contribution from Victoire de Castellane. The exclusive pieces strengthen the bond that exists between Japan and Maison.
Trend Themes
1. Exclusive Pop-up Designs - The growing trend of launching pop-up shops or stores with exclusive products to commemorate events, such as anniversaries or collaborations.
2. Limited Edition Collections - The trend of luxury fashion brands creating limited edition collections that are exclusive to a specific location to generate hype and drive sales.
3. Embracing Heritage Motifs - The trend where fashion brands are tapping into their heritage and history, and incorporating signature emblems and patterns in their products to create unique and niche collections.
Industry Implications
1. Luxury Fashion - The luxury fashion industry is creating limited edition products for specific location events, such as anniversaries or collaborations, to build hype and exclusivity strategies that drive sales.
2. Retail - The retail industry can embrace pop-up stores to create a sense of urgency and exclusivity, while promoting special events and limited edition collections for selected locations.
3. Fashion Accessories - The fashion accessories industry can incorporate unique patterns and emblems into their products, tapping on heritage and history, to create limited edition collections for specific events or locations.
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