Illusory Cabinets and Lighting in Impossible Shapes

 - Jan 24, 2009   Updated: Aug 23 2011
References: antoineetmanuel & stylehive
This fabulous cabinet by Antoine + Manuel and the accompanying light boxes seem to be a recreation of a M.C. Escher illustration. The center section of the pure white shelving unit has numerous arched windows, doorways and staircases to nowhere. The work is similar to Escher's 'Relativity' and 'Convex and Concave' illustrations, which I've included from the artist's official website.

The shiny black light box also replicates the 'impossible' structures the Dutch artist made famous.

Implications - Consumers are attracted to products and services that highlight intricacy and are loaded with details. Buyers connect better to these products because it helps them realize how much time is invested in creating it. Businesses can use this format by drawing in a more emotionally connected clientele.