Eric Davidson is a photographer out of Los Angeles, California who has used his current home (which is the center of the entertainment universe) as a muse for re-creating some of the most iconic figures in history.
Of course the bird-flipping Elvis is my favorite. By the way, did you know the plural of Elvis is Elvi? Well, it is. Check out more work from the talented Eric Davidson by following the links below.
Implications - Consumers greatly appreciate displaying their fan appreciation for pop culture icons, especially through artistic means. They gain a sense of accomplishment and feel better connected to their icons on an emotional level. For companies to connect to their consumers they should consider playing on these emotions and exploring product that provide them with tools to express their fan appreciation.
Key Themes Behind This Trend
- Pop Culture Icon Art
- Consumers appreciate expressing their fan appreciation for pop culture icons through artistic means leading to disruptive innovation opportunities.
- Personalized Fan Products
- Companies can connect with consumers by exploring products that provide tools for expressing fan appreciation and create a personalized experience.
- Reimagined Iconic Figures
- Recreating iconic figures with a new perspective can provide an opportunity for disruptive innovation with consumer appeal.
Where This Applies
- Art and Design
- The art and design industry could leverage this trend by creating a platform that offers pop culture icon prints and customized fan products creating a personalized experience.
- Entertainment
- Entertainment companies could use this trend to offer fans merchandise with reimagined iconic figures as a way to connect more deeply with their customers.
- Marketing and Advertising
- Marketing and advertising companies could create campaigns tapping into this trend via alternative reimagined creative campaigns, creating a more emotional connection with target audiences, and building brand trust.
