Cross promotion: The result of two products teaming up to sell more of each. Like Rum and Coke or Peter and Pan, cross promotion has been around since Adam tried to cross promote Eve.
Gizmodo invited readers to submit their ideas for brand killing cross promotion ideas and use photo altering software to make their point on how the packaging could have drastic effects.
Implications - While today's economy continues to recover from the recession, different businesses and companies are constantly seeking new alternatives for its marketing strategies and products. By having two or more different businesses collaborate on ideas or items, relief from financial burdens of the economy can be achieved. In doing so, companies will not only reduce their financial costs, but they will also benefit from the other company's clientele.