Nut butter is known as a great source of natural protein but Skippy is adding even more value to its peanut butter products with its new enriched peanut butter product. The creamy and chunky Peanut Butter Blended with Plant-Based Protein boasts three additional grams of plant-based protein per serving, offering a total of 10 grams of plant-based protein per serving. Although bolstered with additional plant-based protein, the products are said to be as flavorful and spreadable as ever, sharing the consistency peanut butter lovers have come to expect from the brand.
The 14-ounce Peanut Butter Blended with Plant-Based Protein jars are being touted as the first mainstream products of their kind, especially as they boast a squat design that helps customers avoid "peanut butter knuckles."
Image Credit: Skippy
Why This Trend Is Growing
- Protein-enriched Products
- Brands can extend their product lines by adding plant-based protein to create healthier and more nutritious versions of their existing products.
- Functional Nut Butters
- As consumers seek food that not only tastes good but also offers functional benefits, brands can create a range of nut butters with added functional ingredients such as protein, collagen, and adaptogens.
- Plant-based Protein Sources
- With the increasing demand for plant-based alternatives, companies can explore various plant-based protein sources such as pea protein, hemp protein, and soy protein to create innovative products.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage the trend by creating a range of functional and protein-enriched products such as nut butters, snacks, and beverages.
- Health and Wellness
- The health and wellness industry can take advantage of the trend by promoting the benefits of protein-enriched and functional nut butters for everyday consumption and post-workout recovery.
- Sports Nutrition
- Sports nutrition brands can create a range of protein-enriched nut butters and spreads targeted at athletes and fitness enthusiasts to provide a convenient and portable source of plant-based protein.
