When it comes to energy beverages, Big Shock is a popular brand that has recently redone its branding to be focused on travel and a new sponsorship endeavor. The new can design was created by Rexam for Big Shock to celebrate sponsorship of the Trabant Expedicition car rally.
With bold imagery and text that focuses on speed, travel lifestyle and cars, the Big Shock can redesign is limited-edition in nature and highlights extreme travel.
The cans are designed to link the energy beverage to the 15,000km car expedition and create a sense of wanderlust with the tasty drink. The new branding focuses on mental alertness, extreme travel and overall well-being. The Big Shock energy drink cans will be available in the Czech and Slovakian markets until April.
Key Themes Behind This Trend
- Travel-focused Branding
- There is an opportunity to create travel-focused branding for various product categories, linking them to popular travel destinations to create a sense of wanderlust and appeal to adventure-seeking customers.
- Limited-edition Can Designs
- Brands can create limited-edition can designs to celebrate sponsorships, events or special occasions, and create exclusive products that appeal to collectors and enthusiasts.
- Extreme Lifestyle Marketing
- Marketing campaigns that focus on extreme lifestyles, such as car rallies or adventure sports, can help brands connect with consumers who value adventure, thrill-seeking and mental alertness.
Where This Applies
- Beverage Industry
- Beverage manufacturers can update their branding to create limited-edition travel-focused designs that connect their products to popular travel destinations, and appeal to adventure-seeking customers.
- Automotive Industry
- Automakers can collaborate with beverage brands to create custom limited-edition can designs that celebrate car rallies, car shows or special occasions, and create exclusive products that appeal to car enthusiasts.
- Adventure Tourism Industry
- Adventure tourism companies can partner with beverage brands to create marketing campaigns that highlight extreme lifestyles, adventure sports and mental alertness, and appeal to adventure-seeking consumers who value unique experiences.
