With fall and winter just around the corner, at least for those residing in the Northern Hemisphere, many people may already be slowly transitioning into a darker wardrobe; but the ELLE Sweden September 2012 editorial shows that doesn't have the be the case. Cool colors and pale pastels can still be worn during the colder seasons, helping people to retain their happy, summery mindframe even as the days get shorter.
The ELLE Sweden September 2012 editorial was lensed by Andreas Öhlund, a photographer based in Stockholm. It stars model Ellinore Erichsen. The short-haired beauty was outfitted by stylist Lisa Lindqwister in a modern wardobe boasting relaxed sophisticated silhouettes. From long coats to slouchy pants, the ensembles are as easy and breezy as the bright hues used. Hairstylist Erika Svedjevik and makeup artist Ignacio Alonso finished the looks.
What's Driving This Trend
- Pale Pastels
- Opportunity for disruptive innovation in the fashion industry by introducing pale pastel colors in fall and winter collections.
- Cool Colors
- Opportunity for disruptive innovation in the beauty industry by creating makeup trends using cool colors that can be worn during colder seasons.
- Relaxed Sophistication
- Opportunity for disruptive innovation in the retail industry by offering relaxed and sophisticated silhouettes that combine comfort with style.
Who This Affects Most
- Fashion
- The fashion industry can explore the use of pale pastel colors in fall and winter collections.
- Beauty
- The beauty industry can create makeup trends using cool colors for colder seasons.
- Retail
- The retail industry can offer relaxed and sophisticated silhouettes that combine comfort with style.
